food 2024, according to Foodonomy ULIBBO is among the most interesting innovations at the Parma agri-food fair

Olive and carob leaf extracts: Health elixir from Nature

The Silent Masters of Sicily: The Olive and Carob Trees

The green patriarch and the resilient giant: the olive tree and the carob tree, silent witnesses of Sicilian peasant civilization

food 2024, according to Foodonomy ULIBBO is among the most interesting innovations at the Parma agri-food fair

As for liquor, it impressed us a lot Ulibbo, the flagship product of the Sicilian company “Natives Towards the Origins“. Olive and carob leaves, rich in beneficial properties, they are transformed into powerful infusions and tinctures, offering a natural and safe remedy for health. “Nativi-Verso le Origini” produces the award-winning liqueur Ulibbo, based on olive and carob trees, won two silver medals at the World Liqueur Awards in London, placing second in the “Herbal Liqueurs” and Digestive Liqueurs categories.

At Cibus in Parma, the liqueur won over the many visitors to the stand, and it has also been proposed as the main ingredient for original cocktails such as the “Country Spritz” with ginger beer and tonic, "Ulibbo Fizz", the “Cosmulibbo”, the “Margarita Siciliano” and finally try the “Country Coffee”, shaken coffee with Ulibbo.

 

This is written by ULIBBO, the sector newspaper that deals with agri-food, Foodnomy, with the article by Sara Falchetto whom we thank for the attention towards our liqueur which has the flavor of the Sicilian countryside and which literally won over the numerous visitors of the important agri-food fair in the edition 2024 inside the Confagricoltura stand.

Click here to read the full article on Foodonomy

The Silent Masters of Sicily: The Olive and Carob Trees

As Leonardo Sciascia once said, Sicily is an island out of time, where every stone tells a story and every corner is a work of art. A land of contrasts, of mixtures, of clashes and encounters, it is the soul of the Mediterranean, a bit Arab, a bit Norman, but also Spanish, Greek, Roman, Phoenician: in a word, mestizo.

Each piece of this island jealously guards different stories and identities which, all together, make up the rich and complex Sicilian ethos. Among all these “Sicilies”, there is a precious and hidden one, baroque and peasant, so far south that it is further south than Tunis: Ragusa, where farmers and herders, guardians of the territory, have always lived following the cycles of nature and the countryside, where the sun kisses the earth with ardor and the wind whispers ancient stories.

In this strip of Trinacria where lush green countryside dotted with white dry stone walls, between sea and hills, two trees have always stood as unchanging and silent symbols of peasant culture: the olive tree and the carob tree.Children of this generous land, they embody two different souls, united by a common destiny: to nourish and accompany the life of the peasant.

The olive tree, a green patriarch, with its solid and wrinkled trunk and its silvery foliage, reigns supreme over the hills. Its roots, deep as peasant memory, cling tenaciously to the earth, absorbing its strength and vitality. Each leaf, a drop of emerald sparkling in the sun, contains the secret of a precious oil, the fruit of wise care and tireless work. The olive tree is life, it is sap that flows in the veins, the condiment that enriches the table, the balm that soothes wounds. It is the symbol of tenacity, patience, and peasant wisdom, which awaits with confidence the fruits of its labor, year after year, generation after generation.

The carob tree, a resilient giant, stands out against the sky with its mighty branches, almost as if to protect the land below. Its leaves, leathery and dark, offer shelter from the scorching sun, while its fruits, similar to brown pods, contain an unexpected treasure: a sweet and nutritious pulp, a precious source of energy for men and animals. The carob tree is humility, it is silent strength, it is the silent companion of the peasant, who with its generous fruit integrates the meager diet and supports the work in the fields. It is the symbol of frugality, tenacity, and the ability to find wealth even in the simplest gifts of the earth.

One, a symbol of life and abundance, the other, an emblem of strength and humility. Both, rooted in the earth and reaching towards the sky, tell a story of love for the land, respect for nature, dedication to work, and values handed down from generation to generation. They are the peasant soul that still beats in the heart of this land kissed by the sun, a soul rich in ancient wisdom and timeless beauty.

From the wise infusion of the leaves of these iconic trees, following scrupulously an ancient family recipe handed down from generation to generation, comes ULIBBO, the award-winning liqueur that tastes like the Ragusa countryside. Click here to learn more…

The green patriarch and the resilient giant: the olive tree and the carob tree, silent witnesses of Sicilian peasant civilization

As Leonardo Sciascia claimed, Sicily is an island out of time, where every stone tells a story and every corner is a work of art. A land of contrasts, of admixtures, of clashes and encounters, which is the soul of the Mediterranean, a po' araba, a little Norman, but also Spanish, Greek, romana, Phoenician: in a word mestizo.

Each piece of this island jealously guards different stories and identities, all together, make up the rich and jagged Sicilian ethos. Among all these “Sicilies”, there is a precious and hidden one, baroque and peasant, so far south as to be further south than Tunis: Ragusa, where the farmers and breeders, custodians of the territory, they have always lived following the cycles of nature and the countryside, where the sun kisses the earth with passion and the wind whispers ancient stories.

In this strip of Trinacria where lush green countryside dotted with white dry stone walls, between sea and hills, two trees have always stood as immutable and silent symbols of peasant culture: the olive tree and the carob tree. Children of this generous land, they embody two different souls, united by a common destiny: nourish and accompany the farmer's life.

The olive tree, green patriarch, with its solid and wrinkled trunk and its silvery hair, reigns supreme over the hills. Its roots, as deep as peasant memory, they cling tenaciously to the earth, absorbing its strength and vitality. Every leaf, a drop of emerald sparkling in the sun, which contains the secret of a precious oil, the result of wise care and tireless work. The olive tree is life, it is lymph that flows through the veins, the condiment that enriches the table, the balm that soothes wounds. It is the symbol of tenacity, of patience, of peasant wisdom, who confidently awaits the fruits of their labor, Year after year, generation after generation.

The carob tree, resilient giant, it stands out against the sky with its mighty branches, almost as if they wanted to protect the land below. Its leaves, leathery and dark, they offer shelter from the scorching sun, while its fruits, similar to brown pods, they contain an unexpected treasure: a sweet and nutritious pulp, precious source of energy for humans and animals. The carob is humility, it is silent strength, he is the silent companion of the farmer, which with its generous fruit supplements the meager diet and supports work in the fields. It is the symbol of frugality, of tenacity, of the ability to find wealth even in the simplest gifts of the earth.

The one, symbol of life and abundance, the other, emblem of strength and humility. Both, rooted in the earth and reaching towards the sky, they tell a story of love for the land, of respect for nature, of dedication to work, of values ​​handed down from generation to generation. I am the peasant soul that still beats in the heart of this sun-kissed land, a soul rich in ancient wisdom and timeless beauty.

From the skilful infusion of the leaves of these iconic trees, scrupulously following an ancient family recipe handed down from generation to generation, is born ULIBBO, the award-winning liqueur that has the flavor of the Ragusa countryside. Click here to find out more…

The Ulibbo ragusano amaro wins gold medal at the Sicilian Food Awards

A further recognition for an excellence that has the flavor of the Ragusa countryside

Ulibbo, the liqueur born in the Ragusa countryside from an ancient recipe that involves the infusion of olive and carob leaves, takes first place in Liqueur and spirits category ai Sicilian Food Awards. The recognition comes a few months after the silver medal at World Liqueur Awards from London, one of the most important global contests in the field of liquor. In the 2022 was awarded the Sol&Agrifood – Il Golosario which rewards Italian agri-food excellence, received at Vinitaly 2022. The Sicilian liqueur, thanks to this recognition, will compete in theItaly Food Awards which rewards Italian agri-food excellence.

Inside Ulibbo there is Sicily, the Ragusa countryside, the sun that illuminates and warms this corner of paradise. And then again the centuries-old olive trees, the majestic carobs that present themselves with all their olfactory and aromatic power in a distillate that comes from an ancient family recipe handed down from generation to generation.

Ulibbo is created within the project Nativi of the agricultural company Towards the origins, associated with Confagricoltura, which was born in Ragusa from an idea developed over years of research on the development of businesses and local economies, on the importance of the territory and its products and on the impact that food choices have on health and the ecosystem.

Confagricoltura Ragusa expresses heartfelt congratulations to Edward Anzaldo it's at Roberto Floridia for this further recognition of a Ragusa product that is conquering Italy and the world. The confirmation that we truly cultivate agri-food excellence that shines for quality, innovation and sustainability.